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This is Prasad Group’s Official iPad Application which facilitates their marketing persons to view their list of products & products’s detail information.

Client Background

Headquartered in Ahmedabad, Prasad Group was incorporated in 1984. With annual production of more than 2,000 units, 54,000 m2 floor space and products sold around the world, Prasad Group plays a pivotal role in plastics auxiliary equipments industry. To provide top quality products and excellent technical services is its long-term commitments to all the loyal customers. A technology oriented Group, Prasad, is known for producing world-class Plastic Processing Machineries. The Group also enjoys pan-India sales and services network. Innovative mechanism and the capacity to grow technologically with economical output have made Prasad a well-trusted and well-known brand. The lush green environment and work-friendly surroundings help develop world-class products.

Business Needs

As prasad group itself believe in Economy through Automation so that they have requirement for their marketing group is listed following:

  • Ease out there work by providing them everything on same place e.g. iPad Application
  • They don’t want to carry the brochure to their marketing people
  • They want to reduce the time of demonstrate of product via iPad App instead of carrying brochure and show each and every different brochure according to customer requirement
  • Application they want which adds more interest into their marketing people because of easiness

Solutions

Nichetech consulted  Prasad Group to develop Pro Sales iPad app to face the challenges and both the entities joined hands to make the platform successful.

Nichetech developed an intuitive iPad application that fulfilled major requirements while at the same time provided end-users with the following features:

 

  • List of products available in prasad groups 7 companies
  • Application work offline once synced all the data
  • Application wise filters available
  • Company wise filters available
  • Photos with photo viewer are available
  • Videos are available
  • Products brochure and layouts available and also can be share instantly
  • Customer List Available

Nichetech’s efforts helped  Prasad Group to strengthen marketing brand image.

Benefits Realized

    There was a drastic change in the brand image of the company which realized the following benefits,

    • Simplified marketing process.
    • Works offline once you sync the whole data.
    • No need to carry multiple brochure for visit of any client or presentation
    • View all customers details
    • Provide detailed information about products of 7 companies in one application.