Entertainment App Development

Keeping the audience entertained is an art. Our customer-centric digital solutions help businesses in the entertainment industry to scale operations, improve existing processes and simplify information sharing related to upcoming events and occasions.


  • Mobile applications
  • Information sharing platforms
  • Engagement portals
  • Responsive website


Global Market

The global entertainment industry has grown significantly in recent years, driven by increasing disposable income, technological advancements, and demand for streaming services. Well! Now entertainment is not just limited to the movies but has widened itself to OTT, streaming, and music industry. 

According to a report by PwC, the global entertainment and media market was valued at $1.7 trillion in 2019 and is projected to grow at a CAGR of 5.1% to reach $2.2 trillion by 2023. The digital segment of the entertainment and media market is expected to be the highest-growing segment during this period, with a CAGR of 11.4%. According to a report by BCG, the number of streaming subscribers in India is expected to reach 340 million by 2023, up from 30 million in 2018.

Driving Factors

One major factor driving growth in the entertainment industry is the emerging streaming services - the number of subscribers to streaming services and the number of streaming platforms available. According to a report by EY, the number of streaming subscribers worldwide is expected to reach 1.74 billion by 2023, up from 674 million in 2018. The number of streaming platforms available globally has also been increasing, with new players entering the market regularly. 

The number of streaming platforms available in India has also been increasing, with new players entering the market regularly. The industry is not limited to streaming; it has expanded to other mediums like podcasts, online gaming, live streaming, and virtual reality.

Music & Podcast Are Adding Significantly

The Indian music and podcast industry has also been growing in recent years, driven by the increasing popularity of streaming platforms and the growing demand for music and podcast content in India. According to a report by EY, the Indian music streaming market was valued at $62 million in 2020 and is projected to grow at a CAGR of 24% to reach $178 million by 2023.

The entertainment industry has also been growing in recent years, driven by the increasing popularity of streaming platforms and the growing demand for movie content in India. According to an Industry report, the Indian movie streaming market was valued at $2.2 billion in 2020 and is projected to grow at a CAGR of 25% to reach $6 billion by 2023.

The entertainment industry is highly dynamic, with new technologies and changing consumer preferences driving growth and change. The total revenue generated by the global and Indian entertainment industry has grown significantly in recent years and is projected to continue to grow. 


Lights, Camera, Action! Latest Trends in Entertainment App Development

Stay at the forefront of the entertainment industry with the latest advancements in mobile app development. At Nichetech, we specialize in creating innovative, engaging, and feature-rich entertainment apps that cater to the diverse needs of modern audiences.

1. The Rise of Short-form Video Content and Livestreaming:

  • Bite-sized Entertainment for Busy Attention Spans: Apps are catering to shorter attention spans by offering short-form video content like TikTok or Instagram Reels, where users can discover new creators, trends, and entertainment experiences in a quick and engaging format.

  • Interactive Livestreaming with Enhanced Features: Livestreaming platforms are evolving with interactive features like real-time polls, virtual gifting options, and co-streaming capabilities, fostering deeper engagement between viewers and creators.

  • Personalized Content Discovery through AI: AI algorithms are personalizing content feeds, recommending shows, creators, and livestreams based on user preferences, viewing history, and watch time.

2.  Focus on Immersive Experiences: AR/VR Integration:

  • Augmented Reality (AR) Games and Interactive Experiences: Mobile entertainment apps are incorporating AR technology to create interactive experiences like location-based games, AR filters for photos and videos, or AR concerts that overlay virtual elements onto real-world environments.

  • Virtual Reality (VR) Gaming and Entertainment Platforms: The VR landscape is evolving, offering mobile-compatible VR headsets and experiences. Users can explore VR games, watch VR concerts, or even virtually travel to new destinations.

  • 360° Video Content and Interactive Viewing: 360° video content allows users to experience scenes from different perspectives, offering a more immersive way to engage with movies, documentaries, or virtual tours.

3. The Rise of Social Audio and Podcast Platforms:

  • Interactive Audio Chat Rooms and Live Discussions: Apps are offering live audio chat rooms or social audio experiences where users can participate in discussions, listen to live podcasts, or connect with friends in a voice-based social environment.

  • On-demand Podcast Subscriptions and Personalized Recommendations: Podcast platforms are integrating subscription models with exclusive content and personalized recommendations based on user listening habits and interests.

4. The Convergence of Gaming and Entertainment:

  • Interactive Storytelling and Gamified Entertainment Experiences: Entertainment apps are blurring the lines between gaming and entertainment. Choose-your-own-adventure style narratives or gamified elements within movies and shows can enhance audience participation and engagement.

  • Cloud Gaming Integration: Apps might integrate with cloud gaming services, allowing users to access high-end games directly on their mobile devices without needing powerful hardware.

  • Esports viewership and Integration: Mobile apps are facilitating esports viewership and fostering communities around competitive gaming, allowing users to follow tournaments, cheer for their favorite teams, and connect with other fans.

5. Focus on User-Generated Content and Social Sharing:

  • Short-form Video Creation Tools and Community Building: Entertainment apps are offering user-friendly video creation tools, encouraging users to create and share short-form content, fostering a thriving community of content creators.

  • Social Features for Enhanced Engagement: Apps are integrating social features like commenting, sharing, and following creators, allowing users to discuss content, create their own watch lists, and engage with other viewers.

  • Live Reaction Features and Interactive Overlays: Live entertainment platforms are experimenting with features that allow viewers to react to live shows or sporting events in real-time using emojis or interactive overlays, creating a more communal viewing experience.

Why Choose Nichetech?

At Nichetech, we combine cutting-edge technology with industry expertise to deliver entertainment app solutions that captivate and engage audiences. Our tailored approach ensures that each app meets the specific needs of your entertainment business.

Leverage the latest in mobile technology with Nichetech's innovative entertainment app development services


Our clients praise us for our great results

Latest from blog

Read stories, tips, and our opinions on everything

Get updated with the latest trends in technology and know how your business can benefit from these technologies.