Developing a CMS Website for a Heat Treatment Chemical Manufacturer by Nichetech

Nichetech’s Solution

1. Requirement Analysis & Planning

Nichetech began by conducting stakeholder interviews to understand the client’s business model, product lines, target markets, and content needs. A content architecture plan was created, focusing on:
 

• Product grouping by category (quenching oils, rust preventives, etc.)
   
• Technical document downloads
   
• Certifications and case studies
   
• Corporate profile and history
   
   

2. CMS Selection and Customization
 

A customized WordPress CMS was selected for its flexibility, ease of use, and scalability. The solution included:
 

• A modular structure allowing easy addition of products, datasheets, and blog content.
   
• Multilingual support provisions for future global rollout.
   
• Custom post types for product entries and data sheets.
  
   

3. UI/UX Design

• Designed a professional, industrial-grade look with an intuitive user journey.
   
• Used brand-aligned color palettes, iconography, and technical illustrations.
   
• Developed responsive layouts optimized for desktops, tablets, and smartphones.
   
   

4. Technical Development

• Built product pages with tabbed layouts for specs, application, safety, and downloads.
   
• Integrated PDF datasheet download and MSDS upload sections.
   
• Developed search and filter features for product discovery.
   
• Implemented a structured contact form with dynamic dropdowns (e.g., country, product of interest).
  
   

5. SEO & Analytics Integration

• Added schema markup for industrial product listings.
   
• Ensured on-page SEO, including meta descriptions, alt text, and clean URL structures.
   
• Integrated with Google Analytics 4 and Search Console for performance tracking.
   
   

Key Features Delivered

• Responsive CMS website with modern UI
   
• Product catalog with downloadable technical documents
   
• Editable CMS for team-driven content updates
   
• Structured inquiry forms with backend lead capture
   
• Google Maps integration for plant and office locations
   
• SEO-friendly architecture and sitemap
   

Ongoing Support

Nichetech continues to provide:
 

• Monthly CMS and plugin updates
   
• Security patching and uptime monitoring
   
• Content updates and blog publishing support
   
• Quarterly SEO and traffic performance reviews
   
   

Results