Enterprise CMS Website for a Leading News & Media Company in Gujarat mobile app development, Ahmedabad, Gujarat, India

Enterprise CMS Website for a Leading News & Media Company in Gujarat

A premier media and publishing house based in Gujarat, the client operates one of the most widely read daily newspapers in the region, with a strong presence in both print and digital formats. With a readership spanning millions and a growing global Gujarati-speaking audience, the organization needed a modern, scalable, and dynamic CMS platform to power its digital presence and engage users across devices and geographies.

Key problems

The client’s previous digital infrastructure was outdated, inflexible, and not equipped to handle the evolving demands of modern news publishing. They approached Nichetech with a vision to transform their online platform into a feature-rich, performance-driven digital news portal that could:

Deliver real-time news and multimedia content.
Scale to millions of users daily without performance degradation.
Empower editorial teams with intuitive publishing tools.
Enhance mobile experience and user engagement.
Support regional and multilingual content delivery.
Optimize for SEO, monetization, and analytics.

Goals

Design a robust, future-proof CMS platform.
Enable real-time publishing and content distribution.
Improve performance, uptime, and scalability.
Integrate modern monetization strategies and ad tech.
Streamline editorial workflows and reduce time to publish.
Ensure compliance with security, accessibility, and GDPR standard

Nichetech’s Solution

1. Technology Stack Selection

After assessing scalability and content needs, Nichetech proposed a customized CMS solution using Laravel, Node JS, React JS, augmented with third-party APIs and cloud infrastructure for high availability.

2. Information Architecture & UX Design

Created a responsive and modular front-end, using mobile-first principles.
Designed an intuitive content categorization system for news, opinion, videos, and live updates.
Integrated live news ticker, breaking news banners, and priority highlights for editorial control.

3. Editorial Experience & Workflow Automation

Developed a custom role-based workflow (Contributor → Editor → Publisher).
Enabled scheduled publishing, auto-expiry of time-sensitive content, and real-time previews.
Integrated with social media APIs for auto-sharing on platforms like Facebook and Twitter.

4. Performance Engineering

Employed Cloudflare CDN, Varnish caching, and lazy loading.
Optimized for high-concurrency using horizontal scaling on AWS.
Integrated ElasticSearch for fast and scalable site-wide search.

5. Multimedia & Live Content Management

Developed modules to handle high-volume multimedia uploads, including photo galleries, video stories, and podcasts.
Integrated with YouTube Live and Facebook Live feeds.
Added video embedding, in-story galleries, and related content linking.

6. SEO, Monetization, and Analytics

Implemented schema markup, SEO-friendly URLs, and AMP versions.
Integrated with Google Ad Manager, native ad platforms, and custom banner placements.
Provided real-time analytics dashboards using Google Analytics 4 and custom reporting modules.

Maintenance & Support

Nichetech continues to provide:

24/7 system monitoring and support.
Security patching and CMS upgrades.
Continuous feature enhancements based on reader behavior and editorial needs.
Monthly performance audits and SEO health checks.

Results & Impact

Metric	Before	After
Page Load Time	6+ seconds	Under 2 seconds
Mobile Bounce Rate	55%	32%
Daily Page Views	~200,000	400,000+
Publishing Time	20-30 minutes/story	5-10 minutes/story
Ad Revenue	Baseline	↑ 40% YoY

Key Achievements

Scaled seamlessly to over 10 million monthly users.
Delivered 99.98% uptime, even during peak election coverage.
Empowered a non-technical editorial team to manage dynamic content workflows independently.

Development Process We Follow

Our design process follows a proven approach. We begin with a deep understanding of your needs and create a planning template.

Enterprise CMS Website for a Leading News & Media Company in Gujarat